Grammarly Influencer Campaign
Influencer Marketing
Project Description
HireInfluence and Grammarly teamed up to launch a six-month influencer marketing campaign. The brand wanted to position Grammarly as an essential tool for students and professionals when it came to school, work, projects, and more. We partnered with influencers that fit within the brand’s demographic such as college students, NCAA athletes, and professionals that focused on education, science & tech, lifestyle, and more. These influencers shared exactly how they utilize Grammarly in their everyday life through their firsthand experience with the product. The top-tier content creators promoted the Grammarly campaign and showed audiences how useful the Grammarly service is throughout key moments in their lives that felt relevant to audiences, such as back-to-school, midterms, finals, and even specific work projects. Many influencers posted numerous times and highlighted different features of Grammarly during different moments. The versatility of influencers allowed for Grammarly to be seen in many different settings by a variety of key audiences, showing that Grammarly is essential for everyone. The campaign performed exponentially well with analytics coming in at over 214 million impressions and 33.1 million video views.Client
GrammarlyTags
influencer marketing
social media marketing
digital marketing
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