GO! Membership Site and New Product Introduction
Branding
Digital Strategy
Marketing Strategy
Project Overview
XPROMOS built a new product line for Nicholson Facilitation: “GO” for Governance and Operations. XPROMOS brought together disparate resources under a branded umbrella to be marketed across the youth sports landscape. XPROMOS created a custom martech stack based on a membership site and supported it with a multi-level business plan for NFA, including solutions for enterprise-level prospects. To market GO!, XPROMOS create a comprehensive campaign, including a series of press releases, Facebook ads with a landing page, weekly webinar series from outside experts, and an automated follow-up email funnel to build engagement and move prospects along the customer journey.Client
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