Gildan: Not Your Dad’s Underwear
Advertising
Project Overview
Young men have always looked up to their fathers, and today’s Millennials are no different. But while they aspire to be like their old man in many ways, when it comes to underwear, they’re most definitely out to chart their own territory. “Don’t Wear Your Dad’s Underwear” is Gildan’s rallying cry for the new generation, played out in a series of television, online video, radio and print.Client
GildanTags
commercial
chicago
advertising
creative advertising
agency
creative advertising agency
midwest
advertising
OKRP
okrp
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