Gatorade G-Store: NYC
Experiential Marketing
Project Overview
WELCOME TO THE G-STORE, A FIRST-OF-ITS-KIND FUEL STORE BUILT TO PROVE TWO THINGS- GATORADE IS MORE THAN A ONE-SIZE-FITS-ALL SPORTS DRINK AND IS MANIACALLY FOCUSED ON MAKING ATHLETES BETTER. THE BODEGA-STYLED STOREFRONT FEATURED GATORADE'S FULL PRODUCT PORTFOLIO FOR GUESTS TO EXPLORE VIA AR-FUELED TABLETS LIKE THE ONE SHOWN ABOVE, WHICH AFTER VIEWING AND LEARNING ABOUT EACH PRODUCT, THEY UNLOCKED THIS SECRET PASSAGE WAY TO A HIDDEN STOCK ROOM. THE FIRST STOP FEATURED VARIOUS TESTING TECHNOLOGIES STRAIGHT OUT OF THE WORLD RENOWNED GATORADE SPORTS SCIENCE INSTITUTE. VISITORS WERE THEN USHERED IN TO A GYM SPACE FEATURING CELEBRITY TRAINERS RUNNING LIVE CLASSES, A BESPOKE SWAG STORE AND THE OPP TO HAVE THEMSELVES SHOT BY A BIG-NAME PHOTOGRAPHER...BEFORE GRABBING, OF COURSE, GATORADE PRODUCTS AND OTHER SWAG ON THE WAY OUT!Client
GatoradeTags
experiential
marketing
events
suprise and delight
brand
live
lifestyle
gatorade
event
B2C
new york
nyc
new york city
pop-up
takeover
sports
entertainment
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