Foster Farms Take Out Case Study
Advertising
Digital Strategy
Influencer Marketing
Project Overview
In 2021, Foster Farms wanted to increase household penetration of its crispy chicken wings and tenders products across the US, in hopes that investment in the Take Out brand would halo to other core Foster Farms products. E29 was charged with launching a creative platform that would make Foster Farms Take Out synonymous with restaurant quality chicken straight from the grocer’s freezer aisle. The creative platform also needed to stay relevant so that it could be re-purposed for future Take Out line extensions. Finally, E29 was asked to develop an integrated media campaign to support the creative platform with a comprehensive channel mix that delivered upon the full marketing funnel.Client
Foster Farmshello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC