Flo
Design Strategy
Digital Strategy
User Experience
Project Description
Flo is a reproductive health app for women with more than 33 million monthly users. When they needed a strategic design partner to help increase capacity and offer a new perspective on increasing the perceived value of their premium subscriptions, they chose Neuron. With retention in mind, Neuron worked with Flo’s product team to reimagine their reporting features, ultimately designing a dashboard that helps women understand and compare their cycle data quickly. Flo’s existing Cycle Report feature sent users information about their cycle with a virtual assistant. In the early stages of our engagement we determined that the content was very valuable to users, but that the format could be improved. We replaced the existing chat experience with a dashboard to make the information easier to digest. Our team worked with Flo’s product team and consulting physician to understand which information was most important for the different user types. By increasing the free users’ cycle report to include more data, we hope to pique their interest in learning about their cycle monthly.Client
Flo
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