Agency Spotter Logo

Search for Agencies

Flagstar Bank. DOES YOUR BANKER FIND JOY IN THE ART OF BANKING?

Branding
Marketing Strategy
Quantitative Insights
Daniel Brian Advertising
5.0
2 Client Reviews
50,000+
100+
Rochester, United States
View this Agency

Project Overview

After discovery sessions with internal stakeholders, several hypothesis strategies emerged for the brand. We narrowed the options through a series of focus groups and matched pair analysis studies, using animatics and adlobs.

Client

Flagstar Bank

Tags

Banking
Research
Strategy
focus groups
analytics