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Flagstar Bank. DOES YOUR BANKER FIND JOY IN THE ART OF BANKING?

Branding
Marketing Strategy
Quantitative Insights
Daniel Brian Advertising
5.02 Client Reviews
1,000,000+
100+
Rochester, United States
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Project Description

After discovery sessions with internal stakeholders, several hypothesis strategies emerged for the brand. We narrowed the options through a series of focus groups and matched pair analysis studies, using animatics and adlobs.

Client

Flagstar Bank

Tags

Banking
Research
Strategy
focus groups
analytics
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