Project Description
First Entertainment was looking for a brand refresh that better expressed their member base: The creative, vibrant, and talented people who work in L.A.’s Entertainment industry. Focus groups described First Entertainment’s current logo as dated, boring, and not standing for anything. Our goal was to create a logo and brand that was emotional, creative and expressed what First Entertainment stood for, while still feeling professional and secure for a credit union.Client
First Entertainment Credit UnionTags
Branding
Design
Strategy
Video
Rebrand