Feng
Branding
Packaging
Environmental
Project Overview
Feng is a storied retail destination designed to evoke the essence of the East with the carefully curated feel of a New York specialty boutique. The vision started with a rich color palette of dark chocolate brown, fiery orange and illuminating gold. Willoughby then designed a bold and elegant brand identity that could be layered throughout the shopping experience from the personal note cards, exquisite gift wrap and custom shopping bags to the tins for the extensive tea collection, signature poem and custom wall graphics representing the store’s shopping nichés: Butterfly for Fashion, Koi for Home, Fan for Antique and Lotus Blossom for Tea.Client
Beth Zollars, proprietorTags
VISION WORKSHOP
BRAND IDENTITY
COLLATERAL
GIFT BOX/BAGS
ENVIRONMENTAL GRAPHICS
SIGNAGE
PRODUCT DISPLAY
PRINT CAMPAIGN
PRESS KIT
INTERACTIVE
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