Feeding Guckenheimer's Growing Need for Inbound Leads
Marketing Strategy
Content Marketing
Inbound Marketing
Project Description
Guckenheimer, a multimillion-dollar corporate dining and food services company that's been around for decades, lacked a formal lead-generation process. "We needed to understand the strategy and build a true inbound machine, not just watch basic SEO metrics," says Aleya Harris, Director of Marketing, North America ISS | Guckenheimer. The Solution Secret Sushi created a robust lead pipeline process, implemented marketing technology infrastructure, and gave the Guckenheimer team the ability to track vital KPIs. We also designed a new website to drive more customers through stronger SEO, compelling content, better tracking abilities, and more. Some of the services we've provided: Demand generation Sales/Marketing funnel pipeline process Paid campaign creation and management Content marketing and development Conversion-Rate optimization Website analytics and reporting The Impact The company's new strategy has led to a 92% decrease in average advertising cost, 414% increased conversion, and a 35% cut in conversion cost. “We have the beginnings of a foundation for our inbound strategy, I feel more confident in the subject matter, and I know if I have a question, I have a go-to team to call on," says Aleya Harris, Director of Marketing for ISS-Guckenheimer North AmericaClient
GuckenheimerTags
digital marketing
website
demand generation
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