Expanding a Wholesale Business to Include Direct-to-Consumer
Advertising
Digital Strategy
Marketing Strategy
Project Description
Old World Christmas was connected to Digital Position as a wholesale only business. OWC sold product to retailers who then sold to end consumers in-person. Old World Christmas had interest in taking their products direct to consumer, but were worried about how this would affect their retailer relationships. Long story short, the direct-to-consumer business exploded, resulting in over $400k in revenue in the first 3 months of operation. By 2020, we had built a $4.25mm direct to consumer business, with a projected $7.5mm company in 2021 – 3 years later.Client
Old World ChristmasTags
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