ESPN Nissan Heisman House Tour
Events
Digital Strategy
Experiential Marketing
Project Overview
Nissan introduced the “Heisman House” campaign which solidified the ideals of the Heisman brotherhood and what it means to be part of such an elite collection of athletes. The experiential onsite activation for the campaign would enhance Nissan’s position as the premier partner of the Heisman Trophy while creating a unique content platform for ESPN. We created the ultimate Heisman House that aligned with Nissan’s overall vision through their TV advertising campaign. Once inside, consumers were transformed into a traveling version of the Heisman House complete with a stage featuring ESPN talent and former Heisman winners generating content which was shot and edited to be shown on ESPN. The dynamic experience also featured framed pictures of former Heisman winners, interactive elements including large format touchscreens, multiple shareable photo ops. Photo ops provided social content such as taking photos inside Nissan vehicles with virtual Heisman winners and the Heisman Trophy itself. The ten stop tour generated 42,000,000 total media impressions for the Heisman House Campaign. Over 12,000 handraisers were generated and over 10,000 photos were taken within the footprint. The Nissan Heisman House Tour enters its twelfth consecutive season in 2018.Client
ESPN / NISSANTags
nissan
heisman
football
experiential
experiential marketing
event marketing
college
college football
collegiate
sports
sports marketing
lifestyle marketing
fans
tour
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC