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Erik's DeliCafé Rebranding

Branding
Design Strategy
Marketing Strategy
Vigor
5.01 Client Reviews
20,000+
10 - 49
Atlanta, United States
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Project Overview

For over 45 years, Erik’s DeliCafé has been a Santa Cruz/San Jose mainstay. Over the course of its life, the brand became washed out and outdated from its messaging through identity and interior experience. With the help of Vigor, a dedication to collaboration across departments, and a passion for an ideal, we were able to reclaim that California quirkiness.

Client

Erik's DeliCafé

Tags

branding
rebranding
brand evolution
restaurant
fast casual
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