Enjoy Life Foods

Advertising
Social Media
Content Marketing
DEKSIA (formerly Anvil Media)
5.08 Client Reviews
20,000+
10 - 49
Portland, United States
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Project Description

Gluten- and allergen-free foods company Enjoy Life Foods came to Anvil with a specific request: to capture the attention of grocers and distributors, they needed an eye-catching stat that would illustrate the size and strength of their social media audience. Anvil and Enjoy Life set a very aggressive goal in August 2012: grow Enjoy Life Foods’ Facebook audience from 70,000 to 100,000 by the end of the year. Anvil used a combination of paid Facebook Ads, Sponsored Stories and Promoted Posts, targeting a range of gluten and allergy related interests to reach fresh Facebook users. And, to keep those new Fans engaged, Anvil & Enjoy Life Foods backed up paid campaigns with compelling content like a custom allergen-free ecookbook Facebook app.

Client

Enjoy Life Foods