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EGO Outdoor Power

Advertising
Marketing Strategy
Public Relations
Hoffman York
5.02 Client Reviews
250,000+
50 - 100
Milwaukee, United States
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Project Description

Global power tool manufacturer Chervon came to us to launch the first-ever line of 56-volt cordless outdoor power equipment in the US. These battery-powered products could revolutionize the US lawn care market, but only if Chervon could win over The Home Depot first. We worked with Chervon from brand development through commercialization to create EGO, a complete brand platform ready for the Home Depot pitch. THE RESULTS: Home Depot launches full EGO line in nearly 2,000 stores

Client

EGO
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