EGO Outdoor Power
Advertising
Marketing Strategy
Public Relations
Project Overview
Global power tool manufacturer Chervon came to us to launch the first-ever line of 56-volt cordless outdoor power equipment in the US. These battery-powered products could revolutionize the US lawn care market, but only if Chervon could win over The Home Depot first. We worked with Chervon from brand development through commercialization to create EGO, a complete brand platform ready for the Home Depot pitch. THE RESULTS: Home Depot launches full EGO line in nearly 2,000 storesClient
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