Project Description
A well-known but outdated country club with a reputation for catering to a niche social community needed to broaden its appeal and reenergize its brand. How could new owners leverage the name but change an old impression? We repositioned the country club under “An Edge on Impeccable” to build on the name equity and developed a new look and feel that modernized its image. Through a brand new website, direct mail, online and print ads, we relaunched Edgewood Country Club to attract younger, more diverse members for our client.
Client
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