Hotel Durex: The Liberating Side of Being Together
Events
Media Planning & Strategy
Experiential Marketing
Project Overview
Challenge Durex tasked ADROC to develop and launch a new campaign that would deliver earned media impressions and drive brand recognition for a new line of products. Solution ADROC built a 360° campaign called "The Liberating Side of Being Together". ADROC brought the campaign to life with a consumer engagement concept called Hotel Durex. The concept was supported by a digital and PR tactical plan incorporating well respected social influencers to spread and heighten the awareness nationally. Results The launch of the campaign garnered 178 million impressions over the course of 4 days and was picked up by over 40 publications in North America.Client
Durex
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