Dunkin’ Donuts Shark Week
Digital Strategy
Media Planning & Strategy
Project Description
Hill Holliday won Best Integrated Media Campaign at the 2015 MITX Awards for Dunkin’ Donuts Shark Week. The Shark Week campaign consisted of on-air product integration, limited-edition shark donut, temporary Dunkin’ Donuts logo and a social media selfie contest. They also integrated with Xbox One to create a first of its kind viewing experience where live Xbox viewers could watch Shark Week, but would also have access to additional content on the side of their TV’s. This experience brought viewers the second-screen experience on their primary screen and was a great engagement tool for Dunkin’ Donuts.Client
Dunkin’ Donuts
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