Dubai Tomorrow
Web
Gaming
User Experience
Project Overview
Dubai Tomorrow is a campaign to promote Dubai and attract visitors specifically from the UK, through an onsite activation (based in Waterloo Station in London) and through an online bespoke platform. Participants engaged with the activation booths by having photos taken then superimposed on Dubai landscapes and completing a Virtual Reality (VR) quest. The online platform allowed users to register, complete various activities and gain as many points as possible with the objective to win prizes.Client
DubaiTags
microsite
social media integration
gamification
user-experience
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