Lagunitas - IPNA Launch
Advertising
Social Media
Graphic / Communication
Project Overview
We helped Lagunitas launch their IPNA — the world’s first Non-Alcoholic IPA - which would arguably be the world’s toughest sell if it were not for the fact that the beer is actually delicious. The campaign kicked-off for Dry January with this appropriately low-fi social film on NYE, continued through January, and evergreen assets reminded the audience throughout the year.Client
LagunitasTags
Advertising
Social
Beer
Stop Motion
Film
Design
Creative
Los Angeles
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