Driving Awareness via Fitness & Lifestyle Influencers
Social Media
Digital Strategy
Influencer Marketing
Project Overview
Pure Protein, creators of protein-packed bars, powders and ready-to-drink shakes was looking to drive awareness of their new, guilt-free snack products, to help everyday athletes refuel in a delicious and convenient way. They asked E29 Marketing to develop an influencer campaign, partnering with accountable fit-fluencersto increase knowledge of product benefits and ultimately drive trial of Pure Protein snacks online at Walmart. The fit-fluenceraudience is known to be competitive, focused on their health, and seeing results in their fitness endeavors. External validation is important to them and they tend to post successes onsocial media. Pure Protein needed a way to reach this audience with authentic content and compelling messaging, from influencers with similar values, interests and lifestyle behavior.Client
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