Reaching an Untapped Audience via Influencers
Social Media
Marketing Strategy
Content Marketing
Project Overview
With over 100 years of proven success in almost 100 countries, Tiger Balm’s world-renowned ointment provides fast-acting, pain relief for muscle aches and pains, to support a full and active lifestyle. Tiger Balm needed a creative way to reach their target audience, expanding beyond their loyal base of active strivers. The brand tasked E29 with driving awareness amongst a new consumer segment, namely the natural remedy seekers, including those with physically demanding occupations -while still remaining relevant with active strivers. To drive awareness amongst the new and existing targets, E29 needed to appeal to the target audience in an authentic and engaging way, with a focus on their lifestyle habits, leveraging influencers who: Lead active lives through fitness Prefer to live natural lifestyles, choose holistic products, and prioritizing health and wellness Have physically demanding occupations, such as construction workers, firefighters, public servants, home remodeling experts, nurses, etc.Client
Tiger Balmhello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC