Drive Clean Bay Area
Advertising
Digital Strategy
Marketing Strategy
Project Overview
The biggest thing a person can do for the environment is switch to an electric car. But how do you convince people in the Bay Area, who are already pretty environmentally conscious, to make this change?Give them credit for all the small things they do and then encourage them to step it up. This campaign was wildely successful. To date, they've sold 53 EVcars in five weeks, which is 1.5 cars per day. They achieved all this with just social media ads.Client
Cool the EarthTags
#greenadvertising
#EVCars
#driveelectric
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