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DORITOS LOADED LAUNCH

Shopper Marketing
Experiential Marketing
Propac Agency
5.0
4 Client Reviews
25,000+
50 - 100
Plano, United States
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Project Overview

Introduced a new snacking occasion and Doritos® first entry into frozen snacks, Doritos Loaded®, with a national launch campaign designed to motivate retailers and excite shoppers.

Client

PepsiCo

Tags

product launch
doritos
walmart
experiential
promotions
sampling
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