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Dockers Shoes Packaging

Design Strategy
Packaging
Graphic / Communication
CMA Brand Presence & Design
5.03 Client Reviews
5,000+
10 - 49
Houston, United States
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Project Description

Previous updates & line extensions had resulted in competing features, unclear benefits and competing messages. CMA were tasked with creating a refreshed and premium looking package. CMA created a simplified VIS combining shoe imagery, name, size, features and other relevant manufacturer information and integrated this into the overall box design.

Client

Dockers
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