Direct Mail Segmentation
Direct Marketing
Shopper Marketing
Project Overview
Through database analysis, we are able to classify a clients' customers into profiles and segments based on individual shopping habits, distance to store, frequency, spend, age etc. Allowing clients' to zero in and focus on the individual customer ensures a customer receives a direct mail piece targeted to their individual shopping behavior. This results in customer retention, significant return on investment and increased profitability.Client
Tags
targeting
direct mail
advertising
ROI
CRM
strategy
marketing
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