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DG LAY’S SUMMER PUNCH UP

Digital Strategy
Shopper Marketing
Promotions
Propac Agency
5.0
4 Client Reviews
25,000+
50 - 100
Plano, United States
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Project Overview

Created a seasonal campaign for Lay’s at Dollar General to drive basket building and purchase frequency by making the brand’s in-store display a repeat destination for summer fun.

Client

PepsiCo

Tags

lays
dollar general
summer promotion
digital
shopper marketing
in-store promotion
displays