Defining a transactional responsive experience and supporting design process
Digital Strategy
Mobile
User Experience
Project Overview
One of the world's largest financial institutions chose to partner with Mad*Pow to explore the feasibility of adopting responsive web design strategy. We guided their team through an exploratory responsive vision project, running the full gamut from foundational research, persona and journey map development, through content strategy, design and technical solutions exploration, and into iterative concept-creation and development. Additionally, we introduced their developers and designers to new responsive techniques, empowering them to adopt these techniques in their future work.Client
Large Banking InstitutionTags
Responsive Design
Design Process
Development
Experience Strategy
Content Strategy
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