Project Overview
Last year in Canada alone more than, 66 people were killed or seriously injured as the result of trespassing on railway property. So, in light of that, The City of Windsor and Transport Canada, asked TANGO to develop a campaign to help build awareness and educate the public about train safety and encourage not to be a statistic. To make it interesting and entertaining for people of all ages, we first created a mascot “Cris Cross” to help tell the story in an engaging way. A song was written, music was scored and illustrations were created to support the messaging across print, OOH, digital and web.
International Creative Award - Silver WinnerClient
Transport Canada/City of Windsor