Credit Union Marketing
Advertising
Video Production
Marketing Strategy
Project Description
🎬 Ever wondered how a character can drive real business results? Dive into this fascinating journey where Spokane Teachers Credit Union (STCU), the Inland Northwest's largest credit union, and Colormatics, an industry leader in credit union and finance marketing, bring a captivating character to life! Meet "Frank." 😎 📌 The Challenge: STCU, a revered institution since 1934, recognized a need to enhance its offerings for larger companies. The mission? To weave a narrative that communicated their evolution, introduced a memorable character, "Frank," and blended humor with heartwarming storytelling. 📖 🚀 The Solution: Colormatics crafted an engaging commercial campaign featuring "Frank" - a confident, funny, and amiable guide for business owners navigating the banking landscape. To create a unified brand experience, we gave STCU's business website a fresh look and orchestrated an array of photos, signage, and billboards throughout Eastern Washington. 🌐 ⚙️ The Implementation: We steered the campaign from inception to delivery, penning the script, casting the talent, filming, and producing the final commercial. Our primary focus was maintaining the consistent portrayal of "Frank," ensuring his persona shined throughout the commercial, website, and outdoor advertisements. 🌟 ✅ The Results: The campaign did more than elevate brand awareness. It sparked an influx of new business customers drawn to STCU, specifically citing "Frank" as their motivating factor. This tangible outcome reaffirmed the campaign's effectiveness in articulating STCU's growth and propelling business success. 📈 🎁 The Conclusion: Colormatics' commercial campaign successfully communicated STCU's growth and readiness to serve larger corporations in an accessible, engaging way, demonstrating the power of compelling narratives and characters in driving real business results. 💼 Looking for a creative agency to craft a compelling narrative for your brand? Reach out to Colormatics today. We can help your brand story come alive and create characters that resonate with your audience, driving tangible results. 📧Client
STCU
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