Creating an identity for Artly, your friendly neighborhood barista bot.
Branding
Environmental
Customer Experience
Project Overview
Artly Coffee needed a name and an identity. We had the challenge of creating a story for a robot café brand that would introduce AI as a friendly, quality coffee shop—much like the coffee shops that connoisseurs are used to going to. Artly was programmed to make best-in-class coffee, even mastering the skill of latte art, and is easily scalable to a variety of retail environments. In addition to the identity, they needed help designing their retail spaces. Headword set out to help their team accomplish all of these things: a new name, brand identity, retail environments, website, digital marketing and ad campaign, and social media guidelines. The result was a brand that illustrates the Artly arm in a charming, whimsical way while allowing some storytelling about the deep learning technology and sophistication of the coffee product to shine through.Client
Artly CoffeeTags
Artly
Coffee
Environmental
Coffee Shop
Coffee Brand
Brand
Logo
Name
Naming
Identity
Brand
Visual
Illustration
Retail
Interior
Marketing
Strategy
Animation
AI
Artificial Intelligence
Arm
Coffee
Cafe
Automated
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