Content Strategy Campaign
Digital Strategy
Marketing Strategy
Content Marketing
Project Description
Long-time collaboration partner Janus Henderson approached Hub with the challenge to increase the visibility of their Investment Trust offering. Closed-ended funds – or investment trusts – were found to be something of an industry secret and featured less prominently within adviser recommendations than their open-ended counterparts. With this in mind, Hub knew that education was vital to grow awareness and confidence in investing with younger demographics. Hub proposed a strategy to produce an ongoing suite of highly engaging, educational content that would be optimised for organic search. This educational content aimed to address a fundamental audience need and drive an uplift in brand favourability.Client
Janus HendersonTags
financial services
search
content strategy
digital marketing
content production
digital strategy
video production
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