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Coca-Cola: FIFA World Cup Trophy Tour

Social Media
Marketing Strategy
Experiential Marketing
Havas Sports & Entertainment
4.0
2 Client Reviews
10,000+
100+
Atlanta, United States
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Project Overview

How does the world’s happiest brand share the spirit of the most highly recognized sports competition on the planet? For the third time, we took the FIFA World Cup™ Trophy on a tour around the world—touching 2 million fans on six continents—uniting the globe in a shared celebration that only Coca-Cola can pull off.

Client

The Coca-Cola Company
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