Co-operative Banking
Advertising
Digital Strategy
Content Marketing
Project Overview
Banking that challenges the status quo required the development and execution of a digital strategy that did the same. To change the perception of credit unions for consumers we started by changing our client’s expectations of digital’s role in partnership with traditional awareness. In order to reach a younger audience, and educate on the benefits of a different kind of banking, more than thirty Ontario Credit Unions engaged in a massive awareness campaign: the Co-operative Banking movement.Client
Credit Unions of OntarioTags
finance
banking
digital
website
social media
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