Classroom Essentials' Stunning Growth
E-Commerce
Search
Shopper Marketing
Project Description
Challenge: Classroom Essentials is a leading retailer of classroom, restaurant, and church furniture. This client had significant revenue growth goals and Lead Horse was tasked with developing a strategic plan to hit the numbers. Insight: The Google Shopping and Dynamic Remarketing channels were an excellent fit for an e-commerce brand. Engaging customers with tailored image ads that contained relevant product and pricing information was a very effective tactic. Strategy: Lead Horse devised and implemented a multi-channel approach that spanned across Google, Y!Bing, Facebook, YouTube, Google Shopping, and Amazon. Our team developed sophisticated product feeds and implemented dynamic call tracking to capture both online revenue and phone orders. Results: Lead Horse grew Classroom Essentials’ business by 18% and $1.4M in revenue in the first year alone. Even more impressive, the ROI remained steady and the client did not increase ad spend despite the explosive growth.Client
Classroom Essentials
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