Chasing Harvest
Branding
Packaging
Graphic / Communication
Project Description
'Chasing Harvest' is a wine industry term that describes travel between the northern and southern hemispheres for extra vintage seasons in one year. The Chasing Harvest brand is based on a classic 1950’s bus roll. ‘Making All Stops,’ it lists the destinations of the owners' travels and highlights their home base, Chicago. Each country represents a place they have worked the harvest developing their craft as winemakers. Their labels 'roll' through the various stops along their journey. The concept captures the spirit of their lives and project because for them, the journey has always been part of the adventure. The full program includes the logo, wine labels (qty 8), full website, custom CMS, html emails, various marketing communication pieces and a custom interactive html5 map that highlights their travels. The Chasing Harvest brand won the Graphic Design USA Packaging Design award in 2013.Client
Chasing HarvestTags
branding
packaging
info graphics
html
website
CMS
travel
wine
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