Mexican Culture Through Sneakers
Public Relations
Influencer Marketing
Project Overview
To honor one of Mexico’s time-honored crafts, adidas Mexico released a special version of the iconic Forum Low to pay tribute to Talavera, a unique and elaborate pottery tradition that has changed little since it was first introduced to Mexico in the 1500’s. During Hispanic Heritage Month (Sept. 15-Oct. 16) adidas Mexico partnered with adidas LA to gift pairs to select members of the LA community who are recognized as cultural cultivators, individuals who keep the spirit and traditions of Mexico alive in the City of Angels. Sportivo identified a handful of influencers in Los Angeles who were gifted a pair of these unique sneakers in custom-made packaging that was only available in the U.S.Client
adidas
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