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Celebrating 110 Years of Freedom

Social Media
Marketing Strategy
Experiential Marketing
Havas Sports & Entertainment
4.0
2 Client Reviews
10,000+
100+
Atlanta, United States
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Project Overview

How does one of the world’s most epic motorcycle brands celebrate their 110th anniversary in a global way? We executed 12 events in 10 countries on six continents for a yearlong party around the world that gave Harley-Davidson riders, old and new, the chance to celebrate the open road and the brand that lets them ride.

Client

Harley-Davidson
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