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Carlsberg EXPØRT Rebrand

Branding
Design Strategy
Packaging
Taxi Studio
5.02 Client Reviews
400,000+
10 - 49
Bristol, United Kingdom
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Project Overview

Carlsberg EXPØRT needed to reposition themselves as a premium beer from Denmark. We elevated Carlsberg’s Danish provenance with a design system based on the national flag and an aesthetic style inspired by ‘hygge’; the Nordic philosophy of blending the warm and cool. It’s Danish design with premium beer cues: credible and crafted, simple and powerful, warm and cool.

Client

Carlsberg UK

Tags

Rebranding
Graphic Design
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