Cadbury's Easter House Display
Design Strategy
Shopper Marketing
Experiential Marketing
Project Overview
Mondelez came to Tag with a simple task: To create a Cadbury’s Easter destination in-store. With Easter being the busiest time of year for the brand, we needed to create a shopping experience that was not only exciting for shoppers but also drove sales throughout this key retail period. With Cadbury offering a wide variety of SKU’s at this time of year, the display needed to house a high volume of products while making it easy and clear for shoppers to find a product that suited every taste and preference, cementing Mondelez’s position as the go-to brand for Easter confectionary.Client
Cadbury'sTags
POP
POSM
display
in-store
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