Buttermilk Discovered
Social Media
Mobile
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Project Description
Challenge: Buttermilk Kitchen launched in 2012 as Atlanta’s new farm to table restaurant for breakfast and lunch. Our agency was tasked with spreading awareness for the restaurant across a variety of digital marketing channels. The ultimate goal was to cast the widest net possible while still targeting the right audience. Insight: Buttermilk Kitchen appeals to different people for different reasons. Similarly, online behavior varies by device, platform, day of week, and time of day. Strategy: Lead Horse launched “Buttermilk Discovered,” an innovative marketing campaign that used data driven creativity to reach customers across multiple channels and devices. efficiency. Results: Lead Horse engaged thousands of people throughout the city, earning Buttermilk Kitchen new customers and $1M in sales. The Facebook campaign experienced click-through rates (CTRs) in the 3% – 4% range, which is almost unheard of given the nature of the platform. Lead Horse drove hundreds of first time customer check-ins through Foursquare and increased traffic by 50% during week days through Google AdWords targeting.Client
Buttermilk Kitchen
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