Building the Fitness Watch of the Future
Innovation
Mobile
User Experience
Project Overview
Amsterdam-based GPS giant TomTom wanted to use its infrastructure to develop a fitness device. For its first foray into this market, TomTom approached Spire Digital with an idea for a smartwatch that could monitor a user’s physical activity and save and track the data via a complementary mobile-web interface. In less than six months, using both responsive web development and user experience design, Spire was able to build, refine and deliver the interface and dashboard in time for the global release of TomTom’s fitness watch.Client
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