Bringing nordic style & adventure to the world.
Packaging
Project Overview
We complemented recognizable industry packaging concepts with impactful, bold design elements and shifted Norrona’s consumer-facing marketing components to align with well-known brands. Rebranded material boasts the recognizable Norrona logo alongside relevant gear-specific content meant to lead the consumer through the advantages each product offers. Thanks to the SmashBrand touch, the attractive new design elevates Norrona’s shelf presence while providing a level of consumer confidence in the brand as well as the gear.Client
NorronaTags
package design
packaging design
hang tags
fashion packaging
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