Branding and Growth Optimization for ZynBit
Branding
Marketing Strategy
Data Analytics
Project Description
Challenge ZynBit is a SaaS company established in 2017. As a SaaS with a wide range of functionality, touching different levels in their clients’ organizations, ZynBit had inconsistencies in their positioning, messaging, and voice. The company needed to develop a comprehensive brand strategy, a stepping stone upon which their whole marketing would be built. Solution Market 8 did an in-depth customer research and competitor analysis to understand the market landscape. Developed a brand story and a messaging architecture identifying unique value propositions and key messages for each key persona. We then helped ZynBit propagate the new message across website pages, advertising campaigns, and collateral content for sales. Key Results Penetration of key enterprise accounts 150% Organic trafficClient
ZynbitTags
Remote
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