Brand Management of Hotel and Spa
Branding
Video Production
User Experience
Project Description
Smarthinking Inc. brought our experience of being fierce brand advocates of Le Parker Meriden in New York City to their newly acquired sister property, The Parker Palm Springs. This California desert resort was once home to Gene Autry and now boasted 140+ guest rooms and villas over 13 acres. Four unique brands were identified: the dining outlets, Mr. Parker's and Norma's; a world-class spa ironically named The Palm Springs Yacht Club; and whimsical guest rooms designed by Jonathan Adler.Client
Parker Meridian, PSYC
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