Ten Past Monkey - Brand Launch
Branding
Design Strategy
Packaging
Project Description
We helped launch a new online kids' store with their positioning, branding & outreach from the name up — Ten Past Monkey. Research showed the more choices and independence children are given, the more confident they become as adults. We embraced its irreverent spirit, gave the brand a name and purpose, and created a fun, flexible design system full of personality and intrigue, with the kind of cheeky attitude that would get sent to bed early without any gruel. Or whatever miniature humans eat these days.Client
Ten Past MonkeyTags
Design
Packaging
Creative
Advertising
Writing
Naming
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