BMW Motorrad: The Ultimate Riding Machine
Advertising
Social Media
Video Production
Project Description
The entire American motorcycle market only represents 9% of the population. BMW’s share of that market is only 7% of that 9% pie. Due to the extremely high cost of media in the Mid-Atlantic market, BMW's national advertising was not reaching enough potential buyers in the region. With a small budget in one of America’s most expensive markets filled with dealers selling more popular motorcycle brands, we were hired to: OBJECTIVES: 💥Create an campaign to build long-term awareness of and excitement for BMW motorcycles 💥Drive short-term leads directly to multiple dealers within the regionClient
BMWTags
#motorcycleadvertising #bmwads #bmwsocialmedia
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