BMW Build Your Own
Web
Data Analytics
User Experience
Project Description
What if buying a new car was as simple – and as entertaining – as shopping online? BMW's redesigned Build Your Own (BYO) takes the concept of the online car configurator to a new level of personalization, intelligence, and fun. An immersive design studio and data-driven recommendations turn the stressful task of choosing body styles and options into an all-around engaging experience, building customer confidence in the brand and in themselves before heading into the dealership. In short – it's an online experience befitting the Ultimate Driving Machine™.Client
BMWTags
Build Your Own
BMW
User Experience
Web Design
UX/UI
UX
Marketing Science
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