Bluewater Farms
Branding
Marketing Strategy
Project Overview
A third-generation cranberry company needed to re-introduce themselves to a broad audience with an old POV on the strong tasting fruit. We branded the growing line of juice blends with vibrant, standout packaging featuring a powerful animated character that personifies their “superfruit” positioning. We created a visual and voice system that delivers on three main appeals: taste, value and health. Watch out for this cold-pressed cran-ovation in your local grocery store’s refrigerated aisle.Client
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