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Bio-Rad NGC Chromatography App

Innovation
Mobile
User Experience
Rival Schools
0.00 Client Reviews
50,000+
10 - 49
Vancouver, Canada
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Project Description

BioRad, a life science research and development company, commissioned Rival Schools to invigorate current product perceptions and increase market share by developing a sales app and companion website for their NGC chromatography machine. As a challenger to a dominant player within this space, the app needed to prove itself; it needed to showcase the innovation of the product in a logical, consumable manner. We sought to elevate the user experience beyond what anyone has done in life sciences before. A rich media experience that effectively demonstrates the products benefits and allowed the ability of full customer control in the pre-purchase stage of the sell.

Client

Bio-Rad
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